communications agency

About Us


HRA, a communications agency, benefits from a reputation which is based on more than 30 years of experience in two particular sectors : culture and society.

Our numerous references in culture cover various domains: ancient- modern and contemporary art, cultural heritage, applied arts, design, architecture, photography, art market, art education, performing arts (dance and contemporary circus), music, cinema, literature, contemporary history, cultural policy…

We developed a strong clientele in the society sector with distinguished backgrounds in the fields of luxury, art of living and tourism.

Our staff  put its expertise and know-how to the benefit of the work we are entrusted with: communication, press relations, public relations, media partnerships, online strategy…

What we do


Press Relations

  • Individual media strategy custom made for each project or event
  • Development and editing of written communication tools (press release and press kit, online newsletter)
  • Perfect knowledge of French and international media scene
  • Press events (press conferences, -trips, -breakfasts, -openings, -meetings): organisation and management
 

Public Relations

  • Respond to image and opinion related issues
  • Creation and organisation of custom made events
  • PR database / cultural world, universe of luxury and art of living: deciders, personalities, opinion leaders, institutional directors, artists…
  • Exchange, connect and network
 

Digital Strategy

  • Detailed recognition of networks and social media, influencers and decision-makers
  • Analysis of online presence, monitoring and reputation management
  • Creation of engaging content for social media (videos, interviews, reports, infographics)
  • Advising, managing and supervising various social media channels

International

  • Staff with a strong sense of the international with bilingual or trilingual collaborators
  • References in Europe, Asia, Latin America, North Africa, Australia…
  • Intermediaries and competences abroad: press agencies, translators, photographers…
  • Communications customized to each territory

Communication

  • Elaboration of a global communication plan (analysis and recommendations)
  • Managing crisis communication
  • Advice on image and visual identity
  • Supervision of the communication support’s production
 

Media Planning

  • Analysis of targets and complex of problems
  • Media recommendation regarding to affinity relationships
  • Negotiation, reservation, planning of insertions
  • Recommendation of format: advertising, advertorial…
  • Detailed closing report: measuring of media coverage impact

Our Values


Our News


THE LYON BIENNALE


Until January 5th, 2020

Kehinde Wiley meets Jacques-Louis David


09 October 2019 - 06 January 2020

PICASSO. MAGIC PAINTINGS


Until February 23rd, 2020

FABIENNE VERDIER, IN CÉZANNE COUNTRY


Until January 5th, 2020

Subscribe to our newsletters